Every day, thousands of customers visit LIFE outlets to fulfill their requirements of medicines, cosmetics, lifestyle products and healthcare equipment. The warm and friendly ambiance and great service immediately appeal to anyone entering the store. The customer centric philosophy of the Group is apparent in every detail within the outlets, in line with the finest practices worldwide.

The aim is to provide an overall customer experience that is pleasant and far superior to anything presently available. The customer centric philosophy of LIFE has led LIFE to be destination store for various healthcare needs including products which are internationally acclaimed.

LIFE Pharmacy is known for its socially committed retailing practice, and is an exclusive retailer of various international brands from all over the world. LIFE guarantees and confirms every single product sold is from the genuine authorised distributor, the source is from the parent manufacturer and guarantees to provide the Manufacturers help desk, if any customer wishes to check the authenticity.


Life's line of business facilities/services include:

  • Drive-Thru Pharmacy: LIFE was the first to introduce this service in the Middle East, soon to be followed by many.
  • 24 Hours Free Home Delivery: Another convenient service that adds more value to the LIFE experience, medicines are delivered at the doorstep, round-the clock.
  • Drug Information: Revolutionary, innovative and informative, this facility provides information on the proper usage of medicines, dosage, actions and interactions, time period of treatment, availability and cost, and also information on diabetes, weight loss, orthopedic and rehabilitation products, etc.
  • Free Health Screening: All LIFE pharmacy outlets have this value added facility where customers get free health screening for checking their blood pressure, blood sugar, BMI, Skin and Hair Analysis etc at the self-checking kiosks.
  • Free Facials and Make Overs: An initiative offering free makeover sessions and facials to customers who are beauty conscious.
  • Health Notes Kiosk: The kiosk features a touch screen that displays useful information on drug interactions, diet, lifestyle, etc. These kiosks increase customer confidence by providing access to interactive health and wellness marketing tools that help them make the best self-care choices.
  • Home Care Rental: LIFE is the first healthcare retailer in introducing Specialty Home Care Rental for travelers and customers who need certain specialty items for limited periods.


  • Medicines
  • Vitamins and Supplements
  • Sports Nutrition
  • Skin and Beauty Care
  • Specialty Home Care
  • Mother and Baby Care
  • Home Health Care
  • Orthopedics and Rehabilitation
  • Personal Care
  • Homoeopathy Medicines
  • Optics